LIIAR Analysis of Mojo Contents Page

L: The two main color schemes used in this contents page are black, white and red. The title (Mojo) is in a white bold font. Similarly the titles of artists featured in the magazine are in white, however the font is a lot smaller. The page numbers are pretty much the only other thing which is in red apart from the title saying 'Contents' which tells you what the page is about. Unlike other contents pages this one doesn't have a section about subscribing to the magazine, it only has the features/contents of the magazine, Mojo's contents page is far simpler than say NME's or Kerrangs and it is not over loaded with information. The picture on this contents page is bold and it goes up all of the way up the page. The picture is quite striking because the black dress and 'Florence and the Machines' red hair stands out against the white background. Unlike the NME and Kerrang contents page, it is the only picture and also unlike NME and Kerrang the photo has been specifically taken at a photo-shoot whereas the ones in NME and Kerrang were just taken at live concerts. 

I: Similarly to Kerrang Mojo is produced by the Bauer Media group. The Bauer Media Group are a worldwide company, and they operate in 15 different countries. They are based in Hamburg, Germany.

I: The ideology of this contents page is to give off a real simplistic look to the full magazine. It does this by having a simple list down the middle of the page which states some key features of the magazine. The picture that is used has a very simplistic look to it. Florence is only wearing two different colours; black and white and then her hair colour is red, all of this links in with the colour scheme of the rest of the page.

A: Mojo magazine’s audience is people aged 15-24 and this is quite a mainstream audience. However the target audience is slightly older then say Kerrang which I think can be seen by the way the magazine is set out.

R: Mojo tries to represent the magazine in a simplistic way, by doing things like only having one picture. It also doesn’t have lots of gimmicky things to give away like free tickets and sections about subscribing to the magazine as they do in NME and Kerrang.