Sunday, 2 October 2011

Comparing Two College Magazines (LIIAR)

I am going to compare two college magazines, and do a LIIAR analysis of them.
                                                                                     
   The first front cover I have chosen is from an American College's magazine which is inventively called 'College'. Although its quite a boring name, it does get straight down to the point about what the magazine is about. The masthead of the magazine is in bold capital letters, and the colour is in red. This makes it stand out from the crowd, because red is a bright colour. Also the colour red has connotations with danger so it immediately catches the readers attention because of this.
The main picture of the front cover(splash) in the magazine is a medium close up of the girl. She is wearing a red t-shirt which cleverly colour co-ordinates with the masthead. This makes the magazine flow from masthead to the main image. The piucture dominates the page so you cannot miss the girl in the image. The background of the image is out of focus, so the reader immediately knows what the main focus of the magazine is, which is student life at the college.
The cover lines of the magazine let us understand information which is included in the magazine, and tell us about articles included in the magazine. The cover lines on this magazine are in blue and black. The main title of the cover line is in blue and the information included in the article and the names of people interviewed are in black. I like this because the blue, colour co-ordinates with the woman in the picture's shorts. This again gives off this idea of the magazine flowing. The black coloured writing gives the magazine a more formal feel to it and I like this because I think it's important that the magazine needs to be taken seriously. The subject of the cover lines also tell us who the magazine is aimed at. Many of them talk about student issues such as, being pregnant at a young age and smoking. This would appeal to the target audience because issues like this will pop up in many  of the students  at the college lives. I feel the magazine is aimed more at girls rather than boys. This is because the picture is of a girl, and some of the issues discussed are only for girls. For example the '15 and pregnant article'. However the fact that 'College' magazine uses black and blue fonts shows that boys can still read the magazine if they wish because these colours are usually associated with boys.
The magazine is representing the college so it's important that the girl on the front cover looks happy and pleased. This shows that she is enjoying college life and will promote the college as a positive place were people can go and be happy, but also learn at the same time. Something else which I noticed is that the girl is wearing a football shirt which could  be the college football teams shirt. This shows that there is sport at the college, and it also shows the commitment of the girl, that she is wearing the football shirt on the front cover of the magazine. On the t-shirt it says 'I love SMU'. This could be something to do with the college and it is promoting it by it being on the front cover of the college magazine.

The second magazine I have chosen is another copy of the magazine 'College'. However It's very different to the previous magazine I LIIAR analysed.




This copy of the magazines masthead, is in a different colour to the previous copy I talked about. This time the  masthead is in yellow. The yellow colour stands out against the dark background, and catches the readers attention because its bright and bold.
The splash on the front cover is different to the splash on the previous 'College' magazine front cover. This picture is from the waist up so therefore is just a close up, were as on the other copy of 'College' the picture was a medium close up and went down to just above the woman's knees. Again colour co-ordination is used. The man in the pictures jacket colour co-ordinates with the dark black background. The splash really dominates the page. However I don't think it has quite the same affect as the previous copy of 'College'. I don't think it flows quite as nicely, however I do think it works just not as successfully. The man in picture is really in focus. This makes him really stand out and immediately lets the reader know what the magazine is about. There is a light glow on the man's forehead which again gives off this effect that the man is happy, and it genreally puts him in a positive light.
The cover lines of this version of 'College' are in a different colour to the ones in the previous copy. This time the cover lines are in yellow and white. Another difference is that in the previous copy of the college magazine, the blue coloured writing was used for the title of the articles, and the black coloured writing gave you some more information about what was included in the article. However on this version of 'College' both the yellow coloured writing and the white coloured writing is used as the colour of the titles. Personally I don't like this because I think it's confusing, and I feel they should have just used one colour for the titles. The subject of these titles, are similar to the ones in the first copy of 'College' in that they are to do with student life, and things they would be interested in. For example there are articles to do with mobile phones, college culture and an article on 'how to make money on campus'. These articles seem to particularly appeal to the male audience. There is also a cover line which is shaped like a splat of paint, which is advertising paint balling, which again appeals to the male audience as going paintballing is traditionally associated with the male audiance.
Again this magazine is representing the college. So it's important that the man in the picture looks happy like the girl did on the other copy of the magazine. The man in the picture also looks smart and stylish which is important for the college to show that people like this attend there college. The man in the splash also looks very in shape, which means he probably plays sports at the college. Also the fact that he is holding books shows that he can balance life playing sports and also study his subjects. I also think the fact that the man is wearing a Christian cross around his neck shows that he is most probably a sensible and moral person, which is good for the college to show that sensible people attend there college. It also shows that people from all backgrounds of society are accepted at the college, what ever there religion.

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